Power 98 made its debut on the airwaves in Oct 1994. The station strives to offer something different to its listeners in terms of music, its line-up and a mix of lifestyle content. It appeals to a mix of 20 to 40 year olds and reaches out to almost 300,000 listeners on a weekly basis with an additional reach of 350,000 exclusive listeners in all SAF camps and SAFRA Clubs! Power98FM is part of the SAFRA Radio network.