It began in 1994 as a five minute rural feature on an independently owned Southland radio station. Today it has grown to an hour, become an integral part of the farming day and can be heard throughout the country on Newstalk ZB, Radio Sport, Hokonui and affiliates. It's your agribusiness lunch hour with a generous side-serving of news, sport and politics. You can also go from on-farm to on-line at thecountry.co.nz